Image 2025 11 24 T08 12 19

Market Insights Report 2025

Explore the latest hiring trends and in-demand skills shaping the employment landscape in 2025 to guide your hiring strategies or job search.

Learn more

Image 2025 11 24 T08 12 19

Market Insights Report 2025

Explore the latest hiring trends and in-demand skills shaping the employment landscape in 2025 to guide your hiring strategies or job search.

Learn more

Image 2025 11 27 T08 57 23

Market Insights Report 2025

Explore the latest hiring trends and in-demand skills shaping the employment landscape in 2025 to guide your hiring strategies or job search.

Learn more

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Digital Byte - Market Update

Over the last 3 years, Malaysia has seen a significant increase in investment and resulting growth within the Digital sector and as such, the demand for talent has increased proportionately. This can be attributed to a number of immediate factors:

  • MNCs & SMEs see Kuala Lumpur as ideal hub for digital innovation and in particular operations

  • Relative low-cost other Asia locations for talent and key infrastructure

  • Proximity / central location to the rest of the ASEAN region

  • Talent base – capable, growing and worth investing in and English speaking

  • Local policy and institutions catalysing growth - MDec, TalentCorp

All of this is a positive reflection of the government’s vision of Malaysia as a leading digital economy by 2020.

As the local talent pool strives to keep pace with the growth in demand, Malaysia is increasingly becoming the ‘go-to’ location for many organisations looking to establish their Digital Development hub. As KL becomes more of an international hub, it becomes more feasible as a location for very highly skilled ex-pats to be deployed here and help fill gaps in niche, emerging areas within Digital and help build a skill legacy locally. Given the growth in this sector, Malaysia has seen an increased number of returning Malaysians who are bringing international experience and a global mindset back to the home market – this bodes well in terms of fulfilling projected continued growth in demand for talent across all areas listed below. 

Software Development & Engineering

Key Functions

Salaries (5 to 10 yrs)

Salaries (10+ yrs)

Grade Difficulty
(10 hardest)

Java Developers

7 – 12K

12 – 18K

6

Front End Developers

8 – 15K

15 –22K

5

Mobile Developers

7 – 12K

N/A

7

Development Operations

11 - 16K

17 – 25K

9

Software Architects

12 – 20K

20 – 28K

4

Ruby on Rails Developers

6 - 11K

11 - 18K

5


Digital Marketing

Key Functions

Salaries (5 to 10 yrs)

Salaries (10+ yrs)

Grade Difficulty
(10 hardest)

Advertising Operations

6 – 10K

10 – 12K

6

Analyst

12 – 15K

15 – 22K

8

Social Media

8 – 12K

12 – 15K

5

Digital Marketing

10 – 15K

15 – 22K

5

Digital BD / Sales

10 – 15K

15 – 18K

7

Programmatic

20 – 25K

25 – 30K

9



Design & Usability

Key Functions

Salaries (5 to 10 yrs)

Salaries (10+ yrs)

Grade Difficulty
(10 hardest)

UI / UX

6 – 10K

10 – 12K

6

Usability Specialist

12 – 15K

15 – 22K

8

Information Architect

8 – 12K

12 – 15K

5


Strategic Senior

Key Functions

Salaries (7 to 12 yrs)

Salaries (12+ yrs)

Grade Difficulty
(10 hardest)

Project Management

8 – 12K

12 – 18K

7

Product Management

8 - 14K

14 - 20K

6

Head of Engineering / VP

N/A

25 – 40K

8

CIO / CTO

N/A

30 – 50K

7

Software Architects

25 – 30K

30 – 45K

9


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