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Senior UX Analyst

Job description

Job Responsibilities:

  • Own the UX performance analysis, drive the continuous improvement on visualizing performance data aligning with team objectives.
  • Identify quick wins and mid/long-term UX improvement opportunities by mapping out online user journeys and analyzing set KPIs of the platform.
  • Lead optimization (A/B testing) hypothesis creation, lgoal setting and backlog prioritization based on P.I.E score or other scoring framework along with business impact assessment.
  • Lead the evaluation of the optimization (A/B testing), provide analysis insight on the outcome and hint for further optimization.
  • Lead analytical audience segmentation and tagging strategy for user experience, and marketing activities.
  • Own your tools for the work (AA, AT, AAM, GA, GC, Webeyez, etc.), drives enhancements of current data & constantly explore new data sources/analytics tools.

Job Requirements:

  • Analytical and data driven mindset.
  • Minimum 5 years of work experience in User Experience Optimization Analysis, Digital Marketing performance analytics, Digital analysis agencies.
  • Clear conceptual understanding of E-Commerce functionality/KPIs, User Experience KPIs & Digital Marketing techniques (SEO, Paid, Referral, Affiliate, SNS, CRM, etc).
  • Master of Adobe Analytics, Adobe Target, GA, Google Pagespeed, Webeyez, Optimizely and other analytics, A/B testing tools.
  • Highly experienced in web analytics visualization and reporting, KPI tracking, and how it relates to the user experience and improving the performance of our digital platforms (Optimization hypothesis and evaluation).

How to Apply?

To apply, please click "APPLY NOW" or email Sandara Phan at Data provided is for recruitment purposes only.

Due to the volume of applications received, we regret to inform you that only shortlisted candidates will be notified.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)

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