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Marketing Specialist

Job description

Our client is a major player in the entertainment industry, they are looking for a Marketing Specialist to join their team!

Responsibilities

  • Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
  • Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches.
  • Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
  • Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
  • Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events - ensuring "one key action, multi-channel impact."

Requirements

  • 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
  • Integrated campaigns blending online/offline channels (TikTok, influencers, live events).
  • Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
  • Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).

To Apply: Please click "APPLY NOW" or email Chong Yu Cheng at yu.cheng@ambition.com.my. Data provided is for recruitment purposes only.

Due to the high volume of applications received, only shortlisted candidates will be notified.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer MYR500 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.my/refer-a-friend