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Marketing Lead

Job description

Join a leading player within the gaming industry as a Marketing Lead as part of their business expansion.

Responsibilities:

  • Analyze global gaming trends and identify new market opportunities through deep local insights and product research.
  • Develop and execute regional publishing strategies, including partnerships, brand campaigns, community engagement, and vendor management.
  • Collaborate cross-functionally with HQ and local teams to launch localized marketing initiatives and support game campaigns.
  • Lead and manage the local operations team, driving resource development and regional growth through integrated, data-driven strategies.
  • Ensure cultural relevance and effective communication across all marketing and player engagement efforts.

Qualifications:

  • Holds a Diploma/Degree in Marketing, Business Administration, or similar.
  • Has a minimum of 5 years of experience within digital marketing, CRM, and market penetration. Prior experience within the gaming / esports or similar industry would be advantageous.
  • Experience in campus relations management, marketing strategies tailored to young audience, and/or government relations is an added advantage.

To Apply: Please click "APPLY NOW" or email Sabrina Ng at sabrina.ng@ambition.com.my. Data provided is for recruitment purposes only.

Due to the high volume of applications received, only shortlisted candidates will be notified.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer MYR500 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.my/refer-a-friend