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Campaign Manager

Job description

About the role:

The Campaign Manager role will own the end‑to‑end lifecycle of card marketing campaigns, from strategy and ideation through execution, measurement, and optimization. The role will be responsible for driving customer acquisition, activation, engagement, and spend growth across the client's cards portfolio. The role will partner closely with Visa and Client's Product, Analytics, Compliance, and other teams to design and execute data‑driven campaigns that deliver measurable business outcomes while enhancing customer experience.

Key Responsibilities:

  • Lead and oversee end‑to‑end credit card marketing campaigns across acquisition, activation, spend‑boost, and retention efforts
  • Create targeted, insight‑led campaigns using customer segmentation, behavior analytics, and performance data
  • Execute campaigns across multiple channels, including email, digital, in‑app, web, social media, direct mail, and partner platforms
  • Work closely with Product, Data & Analytics, Compliance, Legal, Brand, Contact Centre, and external agencies to ensure flawless campaign execution
  • Establish campaign goals, KPIs, control groups, and experimentation frameworks
  • Monitor, analyze, and report on campaign outcomes, delivering actionable insights and optimization recommendations
  • Ensure all initiatives align with brand standards and comply with regulatory and risk requirements
  • Manage timelines, dependencies, and stakeholder communications throughout the campaign cycle
  • Capture learnings, best practices, and reusable assets to scale campaign effectiveness across the portfolio

Qualifications:

    • 5+ years of experience in credit card marketing, campaign execution, or customer lifecycle marketing
    • Strong knowledge of credit card products, rewards programs, benefits, and customer segments
    • Demonstrated ability to deliver end‑to‑end campaigns with measurable results
    • Skilled in using data and analytics to inform decisions and optimize performance
    • Strong stakeholder management experience across cross‑functional environments
    • Excellent communication, planning, and project management skills
    • Experience with CRM systems, marketing automation tools, and analytics platforms
    • Familiarity with A/B testing, test‑and‑learn approaches, and control methodologies
    • Consulting or client-facing experience is an advantage