Brand General Manager - Consumer Tech

Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$1000000 - HK$1200000 per annum
REF: BBBH242796_1592384744
  • Cutting edge new economy company
  • Role based in Hong Kong
  • Working visa sponsorship provided

Our client is a pioneering new economy company and is one of the fastest growing companies in Asia with a brand-new business model. With the regional business expansion and upscale plan, the company is looking for a Brand General Manager to achieve proper brand image proposition and further leverage the winning business at this important time.

You will be responsible for all data-driven marketing strategies in line with the commercial objective. As a Brand General Manager, your responsibilities will include:

  • Leading brand innovation projects, managing budget to enhance brand awareness on digital and social media platform
  • Managing, developing and driving brand & consumer engagement activities on digital platform through all digital touch-points.
  • Closely partnering with internal partners to identify market trends and insights to maximise performance based on the findings
  • Designing a comprehensive model to measure, and report performance of all digital brand marketing campaigns
  • Analysing and evaluating full cycle customer experience across all channels
  • Driving project management, closely partnering with the key stakeholder and IT team to create brand communication strategy
  • Formulating brand building and sustaining business growth through digital channels

To qualify, individuals must possess:

  • Degree and have 10+ years experience in digital brand marketing at new economy companies
  • Solid track record in driving brand rejuvenation projects and data-driven marketing strategy at top-tier FMCG companies
  • Experience in optimising business opportunity on social media channel
  • Outstanding business acumen with professional presentation and interpersonal skills
  • Solution-oriented, proactive and passionate attitude
  • Excellent command of written & spoken Chinese and English is a MUST

Interested parties, please click on "APPLY NOW" quoting AL242796 or email your CV to with a resume summary statement. Please note, only shortlisted applicants will be notified.

Data provided is for recruitment purposes only.