The Marketing Executive is responsible for planning, building and executing regional marketing campaigns across Asia to successfully maintain and grow existing and new customers. They will further develop current campaigns to increase customer engagement, optimize our communications and support brand objectives. The Marketing Executive will coordinate with the internal marketing team to execute company and online content strategies. They will be responsible for creating content, conducting analysis, improving efficiency, and providing insight to management about the performance of each marketing campaign as well as ensuring best practices and adhering to corporate guidelines.
This is an internal role in the Ambition team, and is based in Kuala Lumpur as part of the Asia Marketing team.
The Marketing Executive will provide support in the following areas (but not limited to) for all Asia markets: Marketing:
Implementation, execution and coordination of regional marketing initiatives
Support on marketing strategies and objectives
Create, update and evaluate effectiveness of marketing collaterals (e.g. microsites, e-newsletters, posters, presentations, brochures, eDMs, etc.)
Management of email campaigns (to follow roster, collate, edit layout and execute)
Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention and enable lead nurturing
Reporting on analytics on all campaigns
Source for partnership opportunities (events and sponsorship)
Develop and curate content for social media and company website
Assist with eDM copywriting (internal and external)
Provide support for digital content strategy and development
Draw up clear briefs for design work
Manage and update corporate websites (consultant bios, news and events)
Perform an extensive array of marketing administrative tasks to support activities
Research and perform competition analysis
Ensure quality control with all Ambition branded collateral
Event management (venue sourcing, negotiation, invitations, guest list management, on-site support, post-event follow up, track analytics and ROI of event) *events are currently virtual until pandemic restrictions allow in-person in the future
Job Requirements
A Bachelor's degree in Business Management/Marketing
Experience in marketing communications up to 2-4 years' experience
Excellent communication and writing skills is a must
Strong project management skills
General understanding of and interest in social media
Results-driven with exceptional detail and knowledge around metrics, specifically ROI analysis
Experience working with major email marketing platforms is a must. Knowledge of marketing automation platforms (e,g. Pardot, Marketo, Hubspot) is preferred
Self-motivated and able to multi-task
Strong attention to detail
Passion for digital marketing, as well as personal achievement of goals with a drive to succeed
Exceptional written communication skills and with experience in writing compelling messages to a consumer
Localization experience preferred
Able to clean and filter databases quite comfortably
Candidate's Traits
High ambition to improve and develop your skills
Passionate and keen to develop skills
Open, flexible, and motivated to perform at a high level
Strong team player who enjoys working with others
Thorough and very detail oriented
Is capable of working autonomously and under pressure
If you'd like to join our team, please submit your resume to Jasmine or reach out for more details. Only shortlisted candidates will be shortlisted. Information gathered is for recruitment purposed only. #LI-JW
