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Senior Brand Manager

Are you a brand builder ready to lead at the forefront of FMCG marketing?
Brand leadership takes more than creative thinking - it takes strategy, energy and the ability to make things happen. Our client is a well-established FMCG organisation in Malaysia, and they're looking for a Senior Brand Manager to join their marketing team on a permanent basis in Shah Alam, Selangor. If you're a seasoned marketer with a passion for building brands and driving commercial results, this could be your next big move.
Why Apply?
This is a high-visibility role that puts you at the heart of brand strategy. You'll lead integrated campaigns from concept to execution, manage a meaningful brand budget and work alongside talented cross-functional teams to bring bold ideas to life. For a brand-driven marketer ready to step up, this is the kind of role that accelerates careers.
The Role
Here's the breadth of what you'll own:
  • Develop and execute annual brand marketing plans aligned to strategy, budget and business targets
  • Lead integrated campaigns for new product launches and drive growth across existing brand lines
  • Plan and execute brand activations, events and promotional initiatives
  • Own and manage the brand's advertising and promotions budget within set allocations
  • Prepare consumer, category and competitive analysis to assess brand performance and uncover growth opportunities
  • Partner closely with trade marketing and sales teams to align on strategy and execution
  • Apply digital and social media thinking to brand initiatives
What We're Looking For
You'll bring:
  • Proven brand management experience within an FMCG environment
  • Strong strategic thinking paired with the ability to execute at pace
  • Confidence in managing budgets and collaborating across cross-functional teams
  • A solid understanding of digital and social media within a marketing context
  • Sharp analytical skills and a commercially focused mindset
You're ready to own a brand. Apply now and let's talk.
JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)