Regional Bancassurance Director

Regional Bancassurance Director (Central Region)

Senior Leadership Role | Insurance Industry

Role Overview

The Regional Bancassurance Director is a senior leadership role responsible for driving overall bancassurance performance for the Central Region through strong partner engagement, disciplined sales execution, and high-quality advisory outcomes.

This role provides strategic direction and leadership to a regional field force, working closely with financial institution partners to execute enterprise bancassurance strategies, enhance distribution effectiveness, and deliver sustainable revenue growth. The Regional Bancassurance Director plays a key role in strengthening market presence, deepening partner relationships, and building a high-performing, future-ready sales organisation.

Key Responsibilities

Regional Sales Leadership & Growth Strategy

• Own and drive bancassurance performance across the region, covering Advisory and Credit business lines.
• Develop and execute regional business plans aligned with enterprise growth strategies and sales targets.
• Analyse sales trends, identify growth opportunities, close performance gaps, and improve overall productivity.
• Embed strong sales governance, pipeline discipline, and structured performance management practices.
• Coach and support Business Development Executives to improve conversion quality, partner engagement, and frontline effectiveness.

Strategic Partner Management

• Act as the key regional representative in managing relationships with partner financial institutions.
• Build and sustain trusted relationships with regional leadership, branch management, and key decision‑makers.
• Lead capability‑building initiatives, including training programmes, advisory coaching, and product enablement across branches.
• Drive joint business planning, campaign execution, and co-created sales initiatives to maximise mutual outcomes.

Customer & Partner Service Excellence

• Ensure high service standards across the region for both customer and partner interactions.
• Oversee effective escalation management, issue resolution, and end‑to‑end case handling.
• Reinforce strong advisory and suitability principles to ensure customers receive appropriate and value‑driven financial solutions.

Leadership, Talent & Capability Development

• Lead, mentor, and develop a team of Deputy Regional Directors and Business Development Executives.
• Implement structured performance reviews, coaching frameworks, and talent development programmes.
• Build succession pipelines and future leadership capability within the region.
• Optimise manpower deployment to maximise branch coverage, productivity, and partner support.

Governance, Risk & Operational Excellence

• Ensure compliance with bancassurance governance frameworks, internal policies, and regulatory standards.
• Provide timely and accurate reporting on regional performance, market trends, competitor insights, and customer feedback.
• Oversee operational controls, audit readiness, and adherence to sales conduct and advisory standards.
• Lead or contribute to strategic projects, pilot initiatives, and transformation programmes aimed at improving efficiency and effectiveness.

Strategic & Ad Hoc Responsibilities

• Represent the region in leadership meetings, cross-functional forums, and enterprise initiatives.
• Execute strategic assignments and organisational priorities as directed by senior management.
• Champion a culture of innovation, agility, accountability, and continuous improvement across the region.

Qualifications & Experience

• Degree in Business, Finance, Marketing, or a related field (or equivalent professional experience).
• 10-15 years of relevant experience in bancassurance, financial services distribution, sales leadership, or partner management.
• Proven track record in leading regional teams and managing senior stakeholder relationships.
• Strong commercial acumen with the ability to convert strategy into measurable results.
• Excellent communication, influencing, and negotiation skills with strong executive presence.
• Solid understanding of financial advisory practices and insurance solutions, including HNW customer propositions.
• High standards of professionalism, integrity, and resilience in a fast‑paced environment.
• Willingness to travel extensively and support business needs beyond regular office hours.