Marketing Manager - Lead Generation

Marketing Manager | Kuala Lumpur

If you're a B2B marketing professional who lives for pipeline impact and knows how to turn campaigns into measurable revenue, this could be the career move that changes the game for you.

Why Apply?

Our client is a well-established global organisation with a strong footprint across industrial and commercial markets. This permanent role places you at the heart of the marketing-sales relationship, offering real visibility into revenue outcomes and the autonomy to build, test, and scale programmes that genuinely move the needle.

The Role

From awareness to pipeline - here's where you'll make your mark:

• Design and execute multi-channel lead generation campaigns spanning digital, events, partnerships, and outbound activity
• Take full ownership of the marketing funnel from awareness through to MQL and SQL conversion targets
• Develop and manage sales enablement assets including pitch decks, case studies, brochures, and campaign toolkits
• Leverage CRM and marketing automation platforms to manage lead capture, nurturing, and handover workflows
• Track, report, and continuously optimise campaign performance using data and dashboards
• What We're Looking For

A commercially minded B2B marketer ready to connect strategy with real results:

• 5-8 years of B2B marketing experience, with a strong focus on lead generation
• Proven ability to collaborate closely with sales teams in a revenue-driven environment
• Background in industrial, manufacturing, technology, or professional services is a distinct advantage
• Hands-on experience with CRM and marketing automation tools such as Salesforce or HubSpot
• Strong analytical skills with the ability to translate data into meaningful, actionable insights

Ready to own the pipeline and make marketing genuinely matter? Apply now and let's talk.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)