Channel Marketing Lead

Channel Marketing Lead

Are you a commercially minded marketer who knows how to turn shopper insights into winning channel and brand strategies?

Why Apply?

Our client is an established FMCG business with a significant footprint across Malaysia's consumer goods landscape. Based in Selangor, this is a permanent role with real strategic influence. You'll partner closely with brand, category, and sales teams.

The Role

Owning the modern trade channel agenda from strategy through to delivery:

• Lead and shape channel plans across hypermarkets, supermarkets, minimarkets, PCVS, and value discounters
• Design and evaluate volume-building shopper programmes tied to clear KPIs
• Partner with Brand and Category teams to develop channel-relevant activations
• Work alongside regional sales and key account teams to bring programmes to life
• Track channel performance and proactively identify risks and opportunities
• Manage trade investment budgets with a focus on measurable ROI
• Lead monthly commercial reviews and contribute to annual business planning

What We're Looking For

A seasoned marketer with the drive to lead and the insight to deliver:

• Degree in Marketing, Business, or a related discipline
• 7+ years' experience in channel/trade marketing, with prior experience in FMCG highly advantageous
• Strong background in modern trade channel planning and category development
• Exposure to both brand and channel marketing is a strong advantage
• Experience leading a team with a collaborative, player-coach approach
• Proficient in MS Office with strong analytical and data interpretation skills
• Confident communicator with effective presentation and stakeholder skills
• Mandarin proficiency is an added advantage

Apply now and bring your channel expertise to a business where your impact will be felt.

JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)