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Category Manager - Technical Bread Solution

Shape the Bread Ingredients Category in Malaysia
A newly created opportunity for a technically minded, commercially driven professional to take strategic ownership of a high-impact product category within a globally respected bakery ingredients business. Based in Shah Alam, Selangor, this role is ideal for someone who wants to shape strategy - not just carry it out.
Why Apply? Our client is a globally established food ingredients business with a deep technical heritage and a genuine commitment to innovation. This is a rare chance to own a strategically important category with real influence over product direction, go-to-market strategy, and sales enablement. Add to that a 15% EPF contribution, group hospitalisation, surgical, and life insurance cover, flexible working hours, and 17 days of annual leave - and this becomes a hard opportunity to ignore.
The Role Strategic and hands-on, sitting at the intersection of product, sales, and technical expertise.
  • Define and drive the portfolio strategy for bread solutions, aligned with market trends and business objectives
  • Manage the product lifecycle from concept to launch, identifying gaps and optimising the range
  • Track consumer trends, regulatory changes, and competitor positioning to inform portfolio decisions
  • Deliver technical training content to equip commercial teams with the knowledge to win
  • Partner with NPD and field sales on customer visits, translating technical insight into commercial value
What We're Looking For A commercially astute professional with a strong technical foundation in bakery.
  • Degree in Food Science, Bakery Technology, Business, Marketing, or a related discipline
  • At least 3 years' B2B food or beverage experience, including 2 years in bakery ingredients, food additives, or milling
  • Background in Category or Product Management, or Technical Sales/Applications
  • Working knowledge of bread-making processes and functional ingredients
  • Malaysian market portfolio experience, spanning both industrial and artisanal segments
  • Confident using B2B digital marketing tools and channels
  • Fluent in English and Bahasa Malaysia; Mandarin is a strong advantage
  • Willingness to travel across Malaysia
Ready to take ownership of a category that truly matters? Apply now and take the next step in your career.
JTK Number: JTKSM 995 | Company Registration Number: 201301019088 (1048918-T)