Cards Product & Campaign Manager

Cards Product & Campaign Manager | Kuala Lumpur | 12-Month Contract

Our client is a globally recognized financial technology organization, looking for a commercially driven Credit Card Product Manager to lead the end-to-end management of a dynamic card portfolio in Kuala Lumpur. If you thrive at the intersection of product strategy and campaign execution, with a track record of delivering measurable revenue and growth outcomes, this is a role with real commercial impact.

Why Apply?

A commercially significant opportunity to own both product management and customer campaign delivery - spanning the full cardholder lifecycle. You'll have genuine scope to shape portfolio strategy within a globally respected organization. Medical insurance, statutory contributions, and an allowance are all included on a 12-month contract.

The Role

A commercially focused role spanning product ownership and campaign management:

• Taking end-to-end accountability for the credit card portfolio across acquisition, activation, spend, retention, and profitability
• Shaping product value propositions, rewards, and customer experiences to drive competitive differentiation
• Leading the design and execution of customer campaigns across acquisition, activation, spend stimulation, retention, and loyalty engagement
• Building targeted engagement strategies through segmentation, behavioral insights, and transaction analytics
• Setting campaign objectives, success metrics, test-and-learn frameworks, and optimization plans
• Partnering with cross-functional teams including Marketing, Data Analytics, Risk, and Compliance, and presenting performance updates to senior stakeholders
• Ensuring all product and campaign activities adhere to regulatory, legal, and internal governance requirements

What We're Looking For

A sharp, commercially minded professional with a strong cards background:

• 5-8 years in credit card product management, portfolio management, or campaign management within retail banking
• Bachelor's degree in business, Finance, Marketing, Economics, or a related discipline
• Background managing premium or affluent card portfolios, merchant-funded offers, rewards programmes, and partnerships
• Strong grasp of card economics, customer lifecycle management, and portfolio growth strategies
• Experience applying data analytics, CRM, and marketing automation platforms to drive commercial decisions

Ready to own a high-impact card portfolio? Apply now.

Company Registration Number: 201301019088 (1048918-T)