Campaign Marketing Executive (based in KL)

Location: Kuala Lumpur,
Contract Type: Permanent
Specialisation: Technology & Digital
Salary: Negotiable
REF: MYMKT_1490686600

The Role

Reporting to the Asia Marketing Manager, the Campaign Marketing Executive is responsible for planning, building and executing email communications, lead nurturing and retention strategies, and successfully growing the email marketing channel. Further develop the email marketing program to increase customer engagement, optimize our email communications, and support brand objectives.

Based in the heart of Kuala Lumpur, Malaysia, the Campaign Marketing Executive will coordinate with the internal marketing team to execute company and online content strategies for Ambition Asia. They will be responsible for conducting analysis, improving efficiency, and providing insight to management about the performance of the email marketing program as well as ensuring best practices and adhering to corporate guidelines.

Responsibilities:

  • Leverage email marketing tools (HTML) to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing, and up-sell programs
  • Create data-driven, dynamic email campaigns and tests that deliver towards ROI targets through a highly segmented customer base
  • Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
  • Contribute to comprehensive testing & reporting matrix that accurately assesses delivery and performance of each email campaign on a daily, weekly and monthly basis
  • Filtering database list of the target market for focussed execution of campaign initiatives

Requirements:

  • A Degree in Marketing
  • Min 3 - 5 years' experience in campaign marketing roles, managing high volume integrated email marketing programs for consumer audiences
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
  • Knowledge of Marketo, Campaign Monitor, Exact Target or similar software is needed
  • Strategic CRM focus and can suggest creative solutions in-line with business objectives
  • Understanding and working knowledge of HTML
  • Competency in Adobe Creative Suite with the ability to create compelling and effective email designs.
  • Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed

Interested applicants please email your updated CV to Michelle Wong at michelle.wong@ambition.com.sg or click 'Apply Now'.

Regretfully only shortlisted candidates will be notified.