Campaign Marketing Executive (based in KL)

Location: Kuala Lumpur,
Contract Type: Permanent
Specialisation: Technology & Digital
Salary: Negotiable
REF: MYMKT

Are you our next Marketing Genius?

A fantastic role has arisen for a particularly talented Campaign Marketing Executive right here at Ambition Recruitment. Reporting to Ambition Asia's Marketing Manager as well as being part of the fantastically talented Global Marketing Team, the person we are looking for will be responsible for planning, building and executing email communications, lead nurturing and retention strategies, as well as successfully growing the email marketing channel. In addition, you will be required to further develop the email marketing program to increase customer engagement, optimize our email communications and support brand objectives.

On top of all that, the Campaign Marketing Executive will also coordinate with the asia marketing team to execute company and online content strategies for Ambition Asia's markets in Kuala Lumpur, Singapore and Hong Kong. They will be responsible for conducting analysis, improving efficiency and providing insight to the Ambition management team about the performance of the email marketing program as well as ensuring best practices and adhering to corporate guidelines.

Additional Responsibilities (no pressure!):

  • Leveraging email marketing tools (HTML) to develop promotional, and informational content strategies that maximize customer retention, lead nurturing, and up-sell programs
  • Creating data-driven, dynamic email campaigns and tests that deliver towards ROI targets through a highly segmented customer base
  • Driving and optimizing key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
  • Contributing to comprehensive testing & reporting matrix that accurately assesses delivery and performance of each email campaign on a daily, weekly and monthly basis
  • Filtering database lists of the target market for focused execution of campaign initiatives

A few more skills to ensure you possess before you apply:

  • A degree or professional qualification in Marketing ideally
  • Minimum 3 - 5 years' experience in campaign marketing roles, managing high volume integrated email marketing programs for consumer audiences
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
  • Knowledge of Marketo, Campaign Monitor, Exact Target or similar software is needed
  • Strategic CRM focus and can suggest creative solutions in-line with business objectives
  • Understanding and working knowledge of HTML
  • Competency in Adobe Creative Suite with ability to create compelling and effective email designs.
  • Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed
  • Have the ability to create and edit content

Are you our next marketing genius? 

If you are, please email your most up-to-date CV to Michelle Wong at michelle.wong@ambition.com.sg or click 'Apply Now'.

Regretfully only short listed candidates will be notified.  We wish you all the very best of luck!